ryd has run 21 ads ever. None in the last 90 days.
DKV Mobility is running 2,000.
Ingo — ryd has dipped into paid search before, but it's been dark for 90 days while DKV Mobility runs an always-on program on the terms fleet buyers use. Here's the gap, and the opportunity.
You've tested paid before. Now you've gone quiet.
ryd isn't new to Google Ads — you've run 21 ads over time, so you already know there's demand worth chasing. But for the last 90 days you've been completely dark, while DKV Mobility and the rest of the category keep running. That's not a product problem. It's a presence problem, and it's one you've solved before.
You know paid works. Right now you've simply stopped showing up.
The gap is presence, not product.
ryd's technology is ahead of the incumbents. But DKV Mobility owns the paid auction on the terms buyers actually search — and ryd isn't in it.
ryd has run 21 ads all-time but none in the last 90 days, and captures zero paid visits today. DKV Mobility runs ~2,000 creatives and pulls 11,369 paid visits a month — on the exact terms fleet buyers use: "fuel card replacement" and "fleet card alternative". You're not in the auction at all.
The fuel-card category is crowded — and you're not in it.
It's not just DKV. Across the DACH market, every major fuel-card and mobility player is capturing thousands of paid visits a month on these terms. ryd captures none.
Five established players each pulling thousands of paid visits every month on your category's terms. ryd is the only one at zero — which means every one of those clicks is a fleet lead going to a competitor.
What DKV Mobility is actually running.
A snapshot from the Google Ads Transparency Center — DKV's live creatives, localized across European markets and running continuously.
- Multiple angles at once — one card for fuel AND EV charging, toll coverage, and fleet admin — not a single message.
- Localized creative per market: French "Une seule carte, zéro contrainte", "Plus de 5 000 stations" and German fuel-card comparison ads running in parallel.
- Both search text ads and rich display creative, including competitor-style "best fuel card 2025" comparison angles.
- Roughly 2,000 creatives cycling across search and display — always on, across countries.
DKV Mobility cycles through ~2,000 creatives across markets and formats. ryd is running zero.
Every one of those ads is capturing a fleet manager who's actively shopping — the exact buyer ryd's product is built for.
You don't run paid today. Here's why it's worth starting.
You've run paid before, so you already know there's demand here — but you've gone quiet. Here's a conservative view of what picking it back up could return.
Paid-search visits DKV Mobility alone captures on these terms today (observable demand)
Qualified visits a focused ryd campaign could realistically capture
Qualified leads, at a 2–4% B2B enquiry rate
Qualified leads across a 90-day sprint
Illustrative, based on observable category demand and typical B2B conversion rates — not a guarantee. We pressure-test these against your real numbers, deal size and close rate on the call.
How you'd win — without matching DKV Mobility's budget
Target high-intent switching terms — 'fuel card replacement', 'fleet card alternative', 'DKV alternative' — where fleet managers are actively looking to switch. ryd's no-card, digital, fuel-plus-EV model is a sharp wedge the incumbents can't match.
Bid on DKV, UTA and Aral's fuel-card terms with ryd's differentiators front and centre: no plastic card, one app for fuel and EV charging, less admin and fraud exposure.
Launch 15–20 creative variations on the real switching pain points (card fees, admin overhead, fraud, EV coverage) instead of zero, and iterate weekly.
This is the demand you're handing to DKV and Aral every month. The call is where we turn it into your plan.
30 minutes. Your live account. A clear plan to lift ROAS.
No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.
Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.
Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.
Where the wasted spend is, the keyword gaps vs DKV Mobility, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.
What this looks like in practice
"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
30-minute working session with Papillon. View-only. Actionable.
Want the full picture, Ingo?
This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to close the gap on DKV Mobility, backed by our 90-Day Paid Pipeline Sprint guarantee.